"F*ck the Diet" - now THAT's a food slogan

Du Darfst is a German company that produces butter, cheese, sausages and other rather gluttonous foods. For their latest campaign, they have decided to create a movement, "Fuck the Diet", encouraging people to make nutritional contrariness part of their social identity.



In addition to the above video and links to a Facebook page the campaign site features advice from a nutritionist named Silke Kayadelen who says "I want to stay as I am!" It champions the approach of simple choices in food and exercise to enjoy life without getting fat. And it features recipes.

Yeah... I'm assuming this is aimed at women.

It may not be the most nutritionally sensible approach, but I sure do love the tagline.

Thanks to Tatjana Vukic for the tip!

Drap(eri)ed nudes

Remember when George wanted to drape himself in velvet?



Well, thanks to this German online curtain retailer, it looks like his dream could come true...

Those Europeans. They're so classy and shit when they use naked women in advertising.

Ads by  BBDO Proximity, Düsseldorf, Germany
Via Ads of The World

McDonald's Germany introduces Italian Stereotype Burger

Italians! They make big meals for their large and unruly families, they make domestic violence sexy, they play soccer and carve ham!



At least, that's how the Germans apparently see them. In this German ad for McDonald's new Italian-themed “Mamma Italia” burger, Italian stereotypes live life with a passion that is very hard on their dinnerware — which is why McDonald's has introduced Italian food you can eat with your hands.

I always though plate smashing was a Greek thing. But what do I know?

Mother Nature resists automotive sponsorship — with a vengeance

Mark sent me a sad story of PR gone horribly wrong.

In Germany, Mini Deutschland paid the Institute for Meteorology at the Free University in Berlin the standard €199 "Adopt-a-Vortex" fee to have in incoming cold front named "Cooper". The agency, Sassenbach, had said they wanted a wind- and weather-proof idea" to promote the soft top Mini Roadster. 

I assume this was supposed to be ironic. But the real (and very sad) irony began when Cooper started killing people:

Also note unfortunate Expedia headline.

BBC reports:

"In a statement, the carmaker said it could not influence exactly when names for weather fronts would be used, or what a weather system would do. 

It said it deeply regretted that the weather front had taken on 'catastrophic proportions' and claimed so many lives."

In other news, Mother Nature hates cars.

Berlin tries to out-sexy Paris

Surprisingly, there was no grim kinkiness involved. Just a barely-dressed lingerie model freezing her T&A off on the cold grey streets of the City of Lights.



Not particularly original, or even edgy by today's fashion ad standards. But I did like the soundtrack.

These ads were created by a bunch of heels

From the submission to Ads of The World: "High Heels are uncomfortable and inconvenient. So how does Deichmann convince women to wear them? Prove to women that men over 180 cm are more successful and that they should wear high heels to keep up with the guys."

As a short guy, I have three reasons to hate this campaign.

The first is the manipulative sexism. For years, I've been complaining that painful fashion is something women have been imposing on themselves and each other, and there is no patriarchal conspiracy behind it. This campaign seems to indicate otherwise.

This one also offers some awful German-to-English translation.

Second, the ads claim that height is essential to success. I've always thought being a mere 5'7" has been a big part of my success, because it forces me to compensate with a big personality.

Third, I don't want women to be tall! It was hard enough finding partners of my scale when I was single, without pressure for them to be taller...

Thank God for short women!

F'd Ad Fridays: But what about the smells?

"Stops the noises"

Via Copyranter

F'd Ad Fridays: 43-year-old Afri-Cola ad will blow your mind

Illegal Advertising posted this wonderfully F'd bit of vintage awesome:



It's by the late Charles Paul Wilp, a German adman who combined his interests in art and aerospace to create this really trippy ad. They sure don't make 'em like they used to.