"F*ck the Diet" - now THAT's a food slogan

Du Darfst is a German company that produces butter, cheese, sausages and other rather gluttonous foods. For their latest campaign, they have decided to create a movement, "Fuck the Diet", encouraging people to make nutritional contrariness part of their social identity.



In addition to the above video and links to a Facebook page the campaign site features advice from a nutritionist named Silke Kayadelen who says "I want to stay as I am!" It champions the approach of simple choices in food and exercise to enjoy life without getting fat. And it features recipes.

Yeah... I'm assuming this is aimed at women.

It may not be the most nutritionally sensible approach, but I sure do love the tagline.

Thanks to Tatjana Vukic for the tip!

The least appropriate use of female sexuality in point-of-sale... ever

AdFreak shared this bizarre standee from Germany, advertising Jack Link's beef jerky.

There is simply no way I want to associate leathery preserved meat with sex. Hell, I didn't even like it when Lady Gaga wore fresh steak.

A little Gooogling revealed that not only is this campaign well known in Europe, but Jack's links actually teamed up with Maxim UK to run a contest across the continent to find the next "Jack's Girl".

Here's the winner, "Tillie T from Nottingham, UK":