Not the typical gruesome distracted driving ad

If you're freaked out by going to the dentist, don't watch. This very strange ad about distracted driving by the US Department of Transportation may be a little too extreme in its goofiness and gore to actually get its point across:



My other question: Is this campaign real? Or is it another spec nightmare?

Via Illegal Advertising

DDB's new autoTRADER ad is awesomesauce

Okay, here's a pretty good one.

autoTRADER Canada's new ad takes a really great insight — that anyone can suddenly find they no longer love their car — and turns it into some good storytelling about some self-defined badass guys, a nuclear family, and wannabe badasses in the suburbs.

The stereotypes are played straight, without too much comedic embellishment. Nobody (except the dudes at the end) is treated with disrespect. Even the car is seen as being right for somebody.



Awesome work, DDB Canada!

Via Illegal Advertising.

Fat guy mocked to sell dirt

Sad, isn't it? The dude seems happy. He's at home in his skin. He works out. He loves plants. And what does it get him?



The ad is by Italy's Armando Testa. Admittedly, people in their home markets of Milan, Rome and Turin tend to be pretty svelte. But if you're going to undermine human dignity, couldn't you do it for something more noble than a bag of mud?

Tip via Illegal Advertising

How can a woman make more than a man in the same career?

Just ask Sasha Grey:





This PSA from Belgium's Equal Pay Day movement is an interesting one. The message, "Porn is about the only way for women to make more than men" highlights the problem of women being valued more for the sexual pleasure they can give to men (either directly or voyeuristically) than for non-sexualized accomplishments.

From the cause site:

On average, women still earn 22% less than men. One of the main reasons this issue still exists is that too often young women make career choices led by general expectations. Equal Pay Day however wants to motivate them to think about these expectations, and not just follow them blindly. Sasha Grey wants to as well, and to help spark the debate, she's agreed to share the story about her short but demanding career in adult entertainment.

At the same time, Ms. Grey is an unashamed and defiantly un-regretful case study in life after porn. She has managed to cross over, perhaps more than any hard core female "adult" performer before her, even though her reputation occasionally gets in the way of her trying to be an average citizen.

Does her refusal to vilify the industry that is being used as the extreme example of sexist attitudes in the workplace help or hinder the message?

Via Illegal Advertising

Liv Tyler ruins two rock legacies in one video

With her heavily-processed non-voice, and enough black-and-white unironic silliness to make you wonder if it is all a joke, Liv Manages to ruin two rock band legacies:

#1 Her father's. (Oh, wait, he's ruined that already all by himself!)

#2 Michael Hutchence's (Never mind, his bandmates took care of that!)

In the end, I guess it's no worse than any other pretentious perfume or fashion video that's come out lately.



Via Illegal Advertising

So much for Cupid

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The sweetest little zombie you ever will see #fdadfriday

Illegal Advertising shared this weird European video:



This ad about an abandoned sugar cube man trying to get home is really cute, at first.

But then I totally thought he was going to get molested by that trucker.

Oh, phew! He's just enslaved so that he can be slowly consumed.

Hooray! He's home again!

Tomb sweet tomb?

Odd.

Nicely done, completely twisted viral cartoon ad

The Magic Fun Store is "a small art gallery and  tattoo studio in Tucson, AZ." Now you know who they are. And in a minute, you won't be able to forget them (or unsee these images):



It turns out animation is a side-business at the shop, so they decided to promote themselves with a little ditty about a unicorn who can't get enough dolphin love. This one was done by BAMiAM.tv (B.A. Miale) "a video artist who mashes up her playfully psychedelic visuals in real time on a keytar."

Considering their industry, and the shop's carefree brand, this ought to work out well for them.

Via Illegal Advertising

Spexism: Men want boobs, women want diamonds

Umm...

The first of these spec ads for Baygon bug dope appeared yesterday on Illegal Advertising. Aimed at young guys, and featuring the inevitable boobies, it's actually a pretty interesting reading of the popular proverb, -"If you think something small can't make a difference, try going to sleep with a mosquito in the room."


The Dream from Jerome Genevray on Vimeo.


The Vimeo link leads to a "female" version as well. And while I can have a good laugh at the poor guy in the former getting his dream cock-blocked by a parasite, it seems that women fantasize about something entirely different:


The Bride from Jerome Genevray on Vimeo.


...marriage? Okay, the creative team of Jerome Genevray & Eric Esculier lost me there by playing a trope as old as the hills. Too uncomfortable to show a woman's sexual fantasies, guys? Think they're really turned on by diamonds, and not hot sex as well? At least be equal opportunity in your sex-crazed advertising.

Samsung Galaxy Tab ad parody is f*cking awesome

Seen this Samsung Galaxy Tab ad?



Even if you have, you've probably forgotten about it. Until now. Because someone has gone and redone the audio on it.



Result? Awesome.

Via Illegal Advertising

Is fashion advertising less facile if it lets you know it knows you know it's facile?

Long headline. But the question remains: is this "short film" for fashion magazine Jalouse, starring model Ashley Smith brilliant in its cynical self-referencing commentary by director Matthew Frost?



Or is this just another level of arrogance?

Personally, I found it entertaining. But as a Canadian, I like anyone who can laugh at themselves.

Via Illegal Advertising

F'd Ad Fridays: She's shitting

I have no idea wat they're actually saying, but this vintage Japanese Star Wars ripoff has so much else wrong with it, I might as well think it's about the laxative qualities of canned tuna.



Via illegal advertising

Move over Axe, women prefer the smell of liquor

Poland's Zubrowka Vodka would like you to know that the scent women really go crazy for is liquor:



In this pretty hamfisted Axe parody, they somehow smell the vodka over the dude's bad body spray chemical warfare. Which is amazing, because I thought the whole point of drinking vodka was that it was the "no-tell liquor".

Must be the grass.

Moral of the story: liquor is quicker?

Via Illegal Advertising

"Wider, stiffer, longer lasting"

Skateboard advertising is neither subtle, nor ironic. It is just straight-on adolescent male masturbation material:



Via Illegal Advertising

F'd Ad Fridays: 43-year-old Afri-Cola ad will blow your mind

Illegal Advertising posted this wonderfully F'd bit of vintage awesome:



It's by the late Charles Paul Wilp, a German adman who combined his interests in art and aerospace to create this really trippy ad. They sure don't make 'em like they used to.

Ugly boots: There's a vaccine for that!

Not really, but "Uggcitrine" is a pretty good parody of clichés in big pharma marketing for birth control and STI drugs.



Via Illegal Advertising