An ode to Mad Men's "Fat Betty"

As the current season of Mad Men was being filmed, January Jones (who plays Betty) was having a baby. Instead of ignoring the pregnancy or writing it into the plot, the writers put Ms. Jones into a fat suit and had Betty's weight gain become a rather dramatic plot element.

In the meantime some guys at SOUTH Music & Sound Design decided to commemorate the development with a song:



Yes, it is rather mean. But I choose to see it as a send-up on the show's dramatic excesses rather than a put-down of overweight people in the real world.

What do you think?

At least they didn't make fun of her placentophagy...

Fat guy mocked to sell dirt

Sad, isn't it? The dude seems happy. He's at home in his skin. He works out. He loves plants. And what does it get him?



The ad is by Italy's Armando Testa. Admittedly, people in their home markets of Milan, Rome and Turin tend to be pretty svelte. But if you're going to undermine human dignity, couldn't you do it for something more noble than a bag of mud?

Tip via Illegal Advertising

Every family's worst nightmare: Dads in briefs

You know, as a "needs to get in shape" middle-aged man, I have no problem whatsoever with the double standards in what would be considered ageism, sexism and body shaming if this was an ad about women.

It's just one of those times when we need to accept the payback.

Flash only (for now):



Ad by Del Campo Nazca Saatchi & Saatchi, Beunos Aires

Via Creativity Online

F'd Ad Fridays: Sucks to be a model

Is this for real? It was uploaded a couple of days ago.



The humour is pretty original, but I can't see how this is not going to offend people. Which is probably the intent, because of all the PR. But is that going to get them ahead with their target market?

Hmmm...

Via Creative Criminals