Your Grandma won't rest until you get a job #FdAdFriday

Sissy Spacek has seen better days...

That's the joke in this bizarre ad by Draftfcb Argentina. AdFreak covered it this week, and it made some people really upset. (A commenter on their Facebook page wrote, "I hate this ad and I hope all the people who made it die violently.")



 I thought it was kind of funny.

Absurdly violent condom ads #FdAdFriday

These have to be some of the most absurdly macho condom ads I have seen. By a sausage party of a creative team at TBWA Buenos Aires, Argentina, they seem to imply that men thing they have a mighty warrior in their pants. But it doesn't seem sexy at all to me, and can't possibly be an attractive image for women.

It's about technique, guys, not brute strength. Mine's a lover, not a fighter.

Via Ads of The World

Playboy celebrates getting caught looking at porn

Because, hey! Who wouldn't rather look at heavily photoshopped wannabe actresses' naked bodies rather than spending time with loved ones...

Or working...

Or doing nothing at all?

Clever idea, but it makes me kind of sad for the target audience.

For Playboy's Spanish "TV" web site, by Y&R Argentina. (You wonder if they ever get any work done down there.)

Note that, once again, all creative teams assume everyone owns a Mac.

Via Ads of the World

Playboy Argentina turns Twitter into titter #FdAdFriday

In this video (Spanish with subtitles), Grey Buenos Aires explains how it used Twitter as a second screen to get viewers of the "Saturday Bus" program, featuring Maria Paz Delgado, to retweet each time they saw a reference to Senorita Delgado in their feed. For every 15 RTs monitored, Playboy would reveal another block of her nude pictorial (from her October issue appearance) on Tweetgrid.


At least, I think that's how it worked. Contains nudity, obviously.



Playboy Tweetgrid from Velasco845 on Vimeo.


Tip via Ads of the World

MILFs for sale #FdAdFriday

Ads of the World featured this interesting guerilla campaign by O&M Buenos Aires for womwn's organization AMMAR.

Apparently, 93% of the country's sex workers are mothers trying to make ends meet. The campaign aims to raise awareness for the need to protect these women with more progressive prostitution laws.

At first blush, however, the campaign seems like more of a way to scare clients away. Argentina's callgirls advertise using business cards left in public places. O&M created surprise fold-outs that showed the maternal reality behind the sexy promotion.

I'm not sure targeting clients is the best direct strategy, but of course these days innovative campaigns are all about indirect reach through PR and social media.

Every family's worst nightmare: Dads in briefs

You know, as a "needs to get in shape" middle-aged man, I have no problem whatsoever with the double standards in what would be considered ageism, sexism and body shaming if this was an ad about women.

It's just one of those times when we need to accept the payback.

Flash only (for now):



Ad by Del Campo Nazca Saatchi & Saatchi, Beunos Aires

Via Creativity Online

Why are these Argentinian health insurance ads in English?

I saw these today on Ads of The World:

Nice ads, simple idea, well-executed. But as with many campaigns I see on AOTW that were created for non-Anglophone countries, I scratched my head and wondered how they would work in Spanish.

You see, it's become common practice for agencies around the world to create parallel English-language print campaigns so that unilingual Anglos, as well as ESL people from other language groups, can evaluate and share their ideas in blogs and award shows. Sometimes the headlines are poorly translated. Other times, the agency puts a lot of effort into adapting the concept.

With a copy-based campaign like this, depending so heavily on words-within-words, I assumed the latter — and was quite impressed. But then I tracked down the original-language versions at the Medicus site:

The body copy is in Spanish, but the headline is the same. I guess the client was convinced that every member of their target market read English well enough to get the concept, and wouldn't mind that it was in a foreign language.

A couple of other notes about "international" versions of campaigns:

• The client only showed three executions, while the portfolio piece shows five.  
• The client version has body copy and a call to action, whereas the portfolio piece drops it and goes landscape — billboard version, or just Creative Director's choice to keep it "clean"?

Have you seen other examples of English ads created for audiences within a non-English country? I'd love to see them.

What a brilliant (stolen) concept!

I just saw this campaign in Ads of the World:

Really awesome concept. But not an original one. The ads immediately sent me searching through my blog archives to find the originals, in an art photography series by Argentinian photographer Irina Werning:

The ad version is by an agency called Propeg in Salvador, Brazil. The creative team is Ana Luisa Almeida and Emerson Braga (CDs) and Edson Rosa (AD).

So here is my question for photographers and ad creatives alike: Is it right to rip off someone's personal art project for ad glory and profit? Is it "inspiration" or outright theft?

An Ottawa radio station is currently running ads that use the Sleeveface meme. But that's a collaborative and tongue-in-cheek project that uses already copyrighted work. This, on the other hand, is a clear ripoff in concept, style and content — with only the addition of a product placement — Irina's Back to the Future and Back to the Future 2. Is it even legal?

Opinions welcome. I have e-mailed Irina as well.