Snow White and the Seven Unwanted Pregnancies

What a strange ad, by Portugal's Fuel agency for Ajuda de Mae ("Help for Mothers'). Although it would seem that it is supposed to be a warning against unwanted pregnancy, the organization itself is an anti-abortion one, with a mission "to support Mother of pregnant women, respect for the life of unborn baby, so that with this support, each parent can improve the lives of their families."

They do, however, seem to support family planning as an educational organization. But considering their overall message of creating healthy families, the negative example of seven little people  making life miserable for Snow White seems rather negative.

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Plus, the ad is shamefully similar to Vancouver photographer Dina Goldstein's portrayal of Snow White in her excellent "Fallen Princesses" series. Ripoff? Hmmm...

Via Ads of The World

MILFs for sale #FdAdFriday

Ads of the World featured this interesting guerilla campaign by O&M Buenos Aires for womwn's organization AMMAR.

Apparently, 93% of the country's sex workers are mothers trying to make ends meet. The campaign aims to raise awareness for the need to protect these women with more progressive prostitution laws.

At first blush, however, the campaign seems like more of a way to scare clients away. Argentina's callgirls advertise using business cards left in public places. O&M created surprise fold-outs that showed the maternal reality behind the sexy promotion.

I'm not sure targeting clients is the best direct strategy, but of course these days innovative campaigns are all about indirect reach through PR and social media.