In Germany, Mini Deutschland paid the Institute for Meteorology at the Free University in Berlin the standard €199 "Adopt-a-Vortex" fee to have in incoming cold front named "Cooper". The agency, Sassenbach, had said they wanted a wind- and weather-proof idea" to promote the soft top Mini Roadster.
I assume this was supposed to be ironic. But the real (and very sad) irony began when Cooper started killing people:
BBC reports:
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Also note unfortunate Expedia headline. |
BBC reports:
"In a statement, the carmaker said it could not influence exactly when names for weather fronts would be used, or what a weather system would do.
It said it deeply regretted that the weather front had taken on 'catastrophic proportions' and claimed so many lives."In other news, Mother Nature hates cars.