Needlessly creepy parental control ads

Why so creepy? My guess is that the Art Director watches a lot of vintage porn.

Unfortunately, the "parent" in these ads ends up looking like a predator. Which is pretty much the opposite of what was intended. (Also, why is the supposed protagonist made of porn? Hmmm...)

Ads by Sancho BBDO, Bogota, Colombia.

Via Ads Of The World

Safer sex billboard versus fretful mother

AdFreak has a story about how a resident of Van Nuys, California, successfully lobbied to have a safer sex billboard in her community taken down from a public thoroughfare. 

The ad in question?

Via KTLA

According to local news outlet KTLA:

"Eve Ragsdale worried about having to explain the billboard to her 6-year-old triplets. 

... 

Ragsdale had contended that her children, who read now and ask questions about everything, were not developmentally ready to have the AIDS-condom relationship explained to them. 

'It's just an inappropriate image for all of the children in the neighborhood,' she said."

I am raising a young child in an urban environment, too. He's also a kid who is curious about everything, but he rarely asks awkward questions about the condoms we see on the sidewalk, or the streetwalkers we drive past. It's not that he doesn't notice. He just doesn't care much about those things at his age.

But as a 7-year-old obsessed with nature, he knows what sex is. (He surprised an after school caregiver last year by pointing out two "mating" squirrels.) If he asked me straight out what a condom was for, I'd tell him in an age-appropriate manner. Even though young ones don't yet have those feelings, it won't be long. My belief is that it's better to normalize condom use before the occasion... arises?

But, of course, other parents may have different views. My major concern here is a very important public health massage being stifled by an individual's feeling that it is not appropriate for the public media. And the media company, who decided to take the knee-jerk approach, gave in without so much as a second thought.

According to the LA Daily News:

"Van Wagner Outdoor Vice Chairman Bill Crabtree told the Daily News that the billboard would be changed on Wednesday or Thursday. 

'I told my operations manager to move it,' Crabtree said. 'We listened to (Ragsdale), we don't necessarily agree with her, but if it's offensive to her, the last thing we want to do is offend anyone.' 

'We don't put up (ads for) strip clubs, we don't put up anything that is lewd," Crabtree explained. "But the AIDS thing is educational, quite frankly. I know people might look at some of the designs askew, but they're trying to get their point across.' 

'We don't put up ads for strip clubs, we don't put up anything that is lewd,' Crabtree said."

 Ironically, as AdFreak's David Kiefaber points out, Van Nuys is literally The Porn Capital of The World. And a recent LA law requires all adult performers to wear condoms in their onscreen couplings.

But hey, Ms. Ragsdale. Heaven forbid you should have to explain that billboard to your children.

If I were the AHF, I would not take this lying down.

Oreos and breastmilk? At least one is good for baby (but not for Facebook)

UPDATE (from HuffPo, via FB! Stop harassing Emma Kwasnica over her breastfeeding pics):

"A representative from Kraft Foods reached out to HuffPost Food to clarify the origins of this ad. The ad was created by Kraft's ad agency, Cheil Worldwide, for a one-time use at an advertising forum and was not intended for public distribution or use with consumers."

Hmmmm...

It's a cute ad, even if it's using something sacred to sell cookies.

But here's the real story: When my friend Ivan, from Ads of The World, posted it on Facebook, he felt compelled to censor the image:

Why? I can't blame him. He was just protecting his social presence, because Facebook is notorious for censoring breastfeeding pictures.

It's like Facebook gets kickback from Enfamil.

And they ban people who don't follow the rules. Even mighty FEMEN have acquiesced and censored their "weapons" of protest.

Now, this example is not so virtuous. But it's interesting that Facebook has made everyone afraid of posting breasts, even in their least sexual context. And how perverted is that?

Pastor brings down naked billboard with 4 tweets

Via NY Post

No, this is not a billboard announcing the re-release of Spinal Tap's Smell The Glove. It's the space where Coca-Cola's Vitaminwater ad used to be.

Via allouteffort.com

This is the creative that used to be there. Pretty run-of-the-mill sexploitative advertising. ("XXX" is one of Vitaminwater's flavours, according to AdFreak.) But the giant version was posted across from Gallery Church, where a small group of Baptist Biblical literalists worship with Rev. Freddy Wyatt.

Wyatt tells the New York Post that he was "angered and brokenhearted" by the ad, because it "takes something that’s pure and precious and just strips it of its value.”

I assume he's talking about sex. Or maybe specifically female sexuality. I would agree that hypersexualized ads do diminish the awesomeness of real human intimacy, however not all sex is "pure and precious". Sometimes, it's dirty and cheap. (At least, I hear some people are into that.)

Anyway, Rev. Wyatt sent just sent four tweets to Vitaminwater and parent company Coca-Cola, and miraculously the company removed the ad the next day, unintentionally creating a great outdoor conceptual piece honouring the fact that is was Good Friday.

The Rev. was so thrilled that he served Vitaminwater at his next service, even though he couldn't believe heis voice could be so powerful. “Here’s four tweets from a random pastor," he said "and without even a conversation, they took it down.

Even though I think this kind of sex in advertising is unimaginative and somewhat demeaning, I find the knee-jerk censorship surprising too. Considering the money obviously spent on the execution and posting, this must have been a real panic for them. Was Coke afraid of having its brand dragged through the mud by a man of god on Easter weekend? No idea.

It couldn't have been Vitaminwater that did it. These are the same people who did the Jennifer Aniston "Sex Tape" hoax to promote Smartwater and had her pose completely nude in their print ads.

Or maybe they found Jesus. I don't know. 

There is a male version of the ad as well, by the way:

Via Jason in Hollywood

Would that have offended the Rev as much, do you think?

Thanks to David Gianatasio at AdFreak for the tip.

London Mayor blocks "cure your gayness" transit campaign

The above king board was supposed to run on several buses in London, England, next week. That is, until the city's mayor intervened.

According to the Guardian, the ad by "Christian" organization Core Issues was blocked by London Mayor Boris Johnson in his capacity as Chair of Transport for London.

In case you haven't noticed, it parodies the popular human rights slogan, "Some people are gay. Get over it!"

He defeated the frickin' Balrog, so you may want to heed him.

Surprisingly, the Advertising Standards Authority, which bans every ad that upsets even a couple of people, cleared the creative in advance.

"We went through the correct channels and we were encouraged by the bus company to go through their procedures," Core Issues Trust leader Mike Davidson told the press.

But the Conservative Mayor would have none of it. "London is one of the most tolerant cities in the world and intolerant of intolerance," he said. "It is clearly offensive to suggest that being gay is an illness that someone recovers from and I am not prepared to have that suggestion driven around London on our buses."

Core Issues is crying "censorship" which is their prerogative. But assuming homosexuality is something you're born into, these ads as bad as promoting programmes to teach people to stop being Swedish, or stop being female.

Brian Paddick, the Liberal Democrat mayoral candidate, is gay. He made light of the situation.

"As mayor I want to make London a place that is welcoming to all people," he quipped, "including Christians."

"Geometric Porn" is not coming on your iPhone #FdAdFriday

"Something abstract existing in thought or as an idea but not having a physical or concrete existence. Visual geometry containing the non-explicit description of sexual organs or activity. Arising in the mind it intends to stimulate erotic rather than aesthetic or emotional feelings."

I never thought math could be so dirty. Watch the demo videos, by Luciano Foglia, if you dare to enter the abstractly sexual world of Geometric Porn.

The designer himself says:

"Suitable for children. While there are innumerable ways that pornography harms children, Geometric Porn will not traumatise them in any way. The content of this website is suitable for children aged 4 or over 4+."

Nonetheless, Apple rejected the app, stating:

"Apps that present excessively objectionable or crude content will be rejected. We found that many audiences would find your app concept objectionable, which is not in compliance with the App Store Review Guidelines."

 Judge for yourself...


Geometric Porn App Preview from Luciano Foglia on Vimeo.



   

He also sells t-shirts:

Tip via kottke

Classic Benetton ad is still freaking out the squares

This infamous Benetton ad from 1989, by Creative director, copywriter, art director and photographer Oliviero Toscani, is still stirring up shit. A prominent Facebook breastfeeding advocacy page reports,

"Clearly Facebook doesn't like this image. This iconic, 23-year-old ad from UNITED COLORS OF BENETTON has been pulled down from countless accounts now, and [two users] have both been banned from Facebook for posting it, [one] for 24 hours, and [the other] for 3 days. It has been removed from this page several times."

A similar page has also been blocked for it.

Back in the '80s, Benetton was attempting to blow people's minds with its rather blunt attempts to show "interracial" love, understanding and equality. I wonder if people reporting on this image were more offended by the nipple itself, or that it showed a black woman nursing a white baby?

Nonetheless, Facebook remains a bastion of American breast anxiety.

See more classic Benetton ads here.

Paddy Power declares open season on Chavs #FdAdFriday

"Vajazzlers"

For those of us on this side of the Atlantic, "Chav" is a classist term for obnoxious and vain people of lower socioeconomic status, equivalent to "Guido" in America.

Online gambling operation Paddy Power, who have figured out the best media plan is to get your ads banned, came up with this one that they say is unbroadcastable in Great Britain.



It is pretty amusing, though. Someone should send that sniper to New Jersey.

First seen on Ads of The World

Censor this, Facebook (nudity)

Source

Facebooker Tanja Tännenbaum and FEMEN are daring Facebook admins to censor this photo of male and female breasts.

The top-free Ukrainian feminist group has been dutifully censoring their FB pictures for quite a few months, following run-ins with the social network's notoriously knee-jerk "decency" policies.

On this issue, FEMEN are in the same boat as breastfeeding activists and artists who have also drawn the ire of anonymous users acting as morality police, even on private pictures.

Let's see how this one goes.

F'd Ad Fridays: Did Jean Dujardin eff up his Oscar chances?

These posters were too much even for France. The Local reports that these posters for Les Infideles, showing Jean Dujardin (below) and costar Gilles Lellouche (above) being sexually serviced by anonymous women (with punny headlines), were found by French ad regulator ARPP to be in "bad taste". They were voluntarily taken down.

International media are speculating, however, that the bad PR surrounding the campaign could hurt Dujardin's chances at getting the Oscar for his role in The Artist.

I don't see what these posters have to do with his performance in another movie, but anyway...

Tip via Buzzfeed

F'd Ad Fridays: The grossest film poster you'll come across today

According to the Anomalous Material blog (via Buzzfeed) this is a "banned" poster created for the Hungarian release of the well-received dirty Steve McQueen movie, Shame.

Eww.

Steel Panther poster banned in UK for sexy/sexist imagery

Spinal Tap would be so proud.



Indeed. Steel Panther are yet another parody band who do the material so well that people take it seriously. At least that's what happened when this outrageously over-the-top poster appeared in the UK last fall.

The Guardian reports that the ASA, the UK's notoriously ninny ad standards enforcer, did not accept the argument that that the ads were meant to "poke fun at the ridiculousness of the attitude to women, outfits and music in that [1980s] era".

Here's the ruling in full:

"The ASA noted Universal Island Records' argument that the poster was not meant to cause offence or be seen as demeaning to women.  However, we considered that the main image on the poster was overtly sexual.  We noted that the pose of the woman showed her with her legs apart, her hand between her legs and her breasts partially exposed and considered that her facial expression was suggestive of an orgasm and sexual activity.  In addition to this, we considered that the album title "Balls Out" was sexually suggestive particularly when viewed in the context of the poster, where the woman was seen dangling two silver balls between her legs in a way that we considered was suggestive of male genitalia. 

We noted Universal Island Records' argument that the poster was meant to be viewed humorously and not to be taken seriously as it was meant to represent the over-the-top image of the band featured in the poster.  However, we considered that most people would not view the poster in this way and even if they had viewed it in that context, the poster was overtly sexual when taken as a whole.  Given its placement in a range of public locations, we concluded that it was likely to cause serious and widespread offence, was unsuitable to be seen by children and therefore was not appropriate for outdoor advertising."

Universal had stated that their media plan favoured locations that are "popular with adults for nights out" but since the campaign is over now anyway, it hardly matters.

What is interesting about all of this is the struggle between artistic licence in the pursuit of laughs and real-life standards against sexism, racism, and other social ills. It's such a fine line...




Tip via Adland

F'd Ad (Network) Fridays: Google Adcensorship

Adland, the internet's longest-running adblog, has been experiencing some financial troubles of late. They made it through the New Year deadline by fundraising to cover unexpected server fees, only to have their ad revenue rug pulled out from under them by Google Adsense.

The blog's owner, Åsk Wäppling, recently got a notice from Google that read:

"As stated in our program policies, AdSense publishers are not permitted to place Google ads on pages with adult or mature content. In addition to photos and videos which contain nudity or sexual activities, below are some other examples of unacceptable content: * Lewd or provocative images * Crude or indecent language, including adult stories * Sexual tips or advice * Sexual fetish sites (e.g. foot fetish content) * Adult toys or products * Ads or links to external sites containing adult content * Adult links and/or adult keywords within the meta data in the source code of your site"

The offending content? This image, from a four-year-old post in the archives.

Åsk points out that Adsense regularly serves up much more sexually-charged content than this, like Evony's notorious titty ads.

What is going on here? Adland was kicked off Adsense almost a year ago for a seven-year-old post  showing an ad with bare bums and complaining about its sexism.

Incredible that lingerie photos, of a type that can be found in any department store catalogue, have been labelled "mature content". Someone needs to get their head out of their ass.

Florida Family Association wishes American Muslims a Hateful Christmas

OMG TERRURISTS!

Jezebel writes that American home-improvement chain Lowes has pulled its advertising from TLC's reality show All-American Muslim after complaints from the Florida Family Association.

According to TLC's online preview:

"All-American Muslim follows the daily lives of five American Muslim families in Dearborn, Michigan, one of the most established and largest concentrations of American Muslims in the country. Each episode offers an intimate look at customs and celebrations, as well as misconceptions, conflicts, and differences these families face outside and within their own community."

 In other words, it is offering a peek beyond the xenophobia, to portray the diverse people behind the faith.

This infuriates the Florida Family Association, who sent out an alert to all their members to e-mail TLC with complaints:

"The Learning Channel's new show All-American Muslim is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law.  The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish."

My. Oh. My. Can't you just feel the love of Jesus Christ throbbing in their veins? The FFA's mission statement is to "educate people on what they can do to defend, protect and promote traditional, biblical values." (Apparently, "love thy neighbour" ain't one of these.)

Lowe's gave the lamest excuse ever for giving in to fundamentalist pressure:

"Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance."

Way to go, asshats. Spineless and callous is no way for a brand to go through life.

Predictably, some public figures are calling for a boycott of the cowardly brand, including Democratic Senator Ted Lieu, who is calling for a Christmas boycott of Lowe's. He says, "The show is about what it's like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what's happening here with Lowe's."

LOTS of room for improvement in this brand.

Related: Buzzfeed's 25 Dumbest Comments On Lowe's Facebook Page About “All-American Muslim”

More hysterical censorship from the UK

Source

This transit ad, from the UK's Marks & Spencer chain, has been banned by the kingdom's ad regulator for being too sexy.

From their ruling:

"We noted the complainants’ concerns that this ad, displayed on buses, was likely to be seen by children. We considered that most children viewing the ad would understand that the poster was advertising lingerie and, as such, the models would not be fully clothed. We considered that the pose of the woman lying on the bed was only mildly sexual in nature, and as a result was unlikely to be seen as unsuitable to be seen by children. However, we considered that the pose of the woman kneeling on the bed was overtly sexual, as her legs were wide apart, her back arched and one arm above her head with the other touching her thigh. We also noted that the woman in this image wore stockings. We considered that the image was of an overtly sexual nature and was therefore unsuitable for untargeted outdoor display, as it was likely to be seen by children. We concluded that the ad was socially irresponsible."

If you read this blog, you know my stand on this. Using sex to sell everything is just lazy. Objectifying women in ads is insulting. But those are my opinions, not things I want regulated.

I honestly believe that we, as consumers, need to decide for ourselves what we are willing to tolerate from advertisers. Sexual exploitation of women in ads is so commonplace, in ads aimed at both men and women, that I'm surprised it has any breakthrough potential at all anymore. My 7-year-old son, just last weekend, was stopped in his tracks by a larger-than-life POP poster at Sears showing a woman in see through underwear. But that stopping power wears off. (In his case, he just blurted out "booby covers!" and laughed.)

You can choose to complain to a business about their ads. Or you can choose to not do business with them. You can choose to complain to the owner of the media. But this knee-jerk banning that's happening with the ASA in the UK really seems over the top to me. Plus, it only works into the offending advertisers hands by giving people a reason to take notice of their ads.

Generally, in social marketing, we feel that it's more effective to recognize and reinforce good behaviour than punish and shame bad. Imagine if organizations like the ASA put more of their efforts into celebrating the advertisers who are "socially responsible",  giving them the free PR while the naughty ones languished in the oversaturated sexy soup of the ad landscape. Wouldn't that be nice?

Via The Drum and The Telegraph