The billboard above is a hack, obviously. But Jesus is often used and abused by lazy creatives as an easy way to
shock the squares and get attention.
I do not believe in gods, but I do believe Jesus was real. He lived, he promoted a truly revolutionary philosophy of internal personal redemption in an oppressive regime, and as a result was
brutally tortured and
executed by them.
It's quite a story, even without the addition of coming back from the grave. A
human story of vision, empathy, determination and almost unimaginable suffering that we can learn great lessons from. That's why I respect the man, even if I despise some of the
hateful bullshit some of his so-called followers do in his name.
I also understand why people mock the divine Jesus that people hold up as an excuse to judge others (
oh, the irony!). I just think the real guy on the cross deserves better than to be made the posthumous pitchman for...
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| Hot cross buns (from the pizzeria above). Via Gawker. |
Jesus' "brand" has also been drafted into the service of cause marketing, promoting:
Interestingly, the irreverent nature of Jesus ads has resulted in more progressive Christian churches using playful Christ images to promote discussion about their faith:
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| St. Matthews-in-the-City (New Zealand). Via Buzzfeed. |
Even Muslims got into the act:
What do you think of Jesus being used as borrowed interest for advertising? Funny? Blasphemous? Edgy? Unimaginative?
Whatever your creed, I wish you all a safe and happy Easter full of peace, love and renewal.
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