We were looking at these in a creative meeting today, and a designer colleague said "they look like Dali". I thought she said "they look like Delhi" and I was impressed that she was so well-versed in some of the odder movements in international ad markets.
These are supposedly anti-drinking-and-driving ads. To me, they look more like anti-doing-two-bags-of-grass-seventy-five-pellets-of-mescaline-five-sheets-of-high-powered-blotter-acid-a salt-shaker-half-full-of-cocaine-and-a-whole-galaxy-of-multi-coloured-uppers-downers-screamers-laughers-and-also-a-quart-of-tequila-a-quart-of-rum-a-case-of-Ballantine-ale-a-pint-of-raw-ether-and-two-dozen-amyls-and-driving ads.
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