Copy says, "New! A natural solution that keeps your facial skin revitalized. A better sleep for your baby with Materna's Good Night infant formula."
Does it have
Benadryl in it?
Gravol?
Morphine? According to
this source, the secret ingredient is "special composition of carbohydrates, giving the baby a longer feeling of fullness."
What a terrible idea. Babies wake up and cry because they
aren't really supposed to be left alone. (Think about it — in a state of nature, they'd be eaten by wolves.)
I understand that not everyone can or wants to breastfeed or cosleep. But an ad promoting a formula that keeps your inconvenient baby quiet so you can get your beauty sleep really irks me. It's playing to selfishness and vanity.
By JWT, Tel Aviv, Israel
Via
Ads of The World