An old-school "software update" #FdAdFriday

Wasn't this a gag in When Harry Met Sally?

And as Copyranter points out, "sporty enough to share" is kind of weird.

F'd Ad Fridays: Faux commando panties

Apparently this is a real thing:

An anonymous reviewer from Brides wrote:

"The pube panty tour of the office elicited equal parts horror and delight, so I took them home for a real trial. Once my husband realized what he was looking at (it took a while for his brain to register these were panties, not my actual flesh) he laughed for quite a while. I turned to the full-length mirror, and without my contacts in, I swear I couldn't see the difference between these panties and the real deal. Consider me oddly impressed."

Okay, then.

A pants-shittingly good DM

This Brazilian direct mail campaign by Publicis invited journalists and bloggers to the 10th anniversary of Hopi Hari Horror Hour, a scary themepark.

The copy that came with the gender-specific gift below says, "You'd better be prepared."

Is it just me, or do Brazilian men's underpants look like women's panties?

This is perfect old-school direct marketing: A simple but true insight, executed memorably. (Plus, a day with free underpants is always a good day.)

If you're interested, here's the show. Rammstein has never seemed so... Broadway.

Tip and pics via Ads of The World