Is "One Million Moms" a PR agency in disguise?

You know, I'm starting to wonder if this "One Million Moms" organization is really a brilliant PR agency that creates strawman (or rather, straw women) that put their clients' brands in the media, leading to great success.

Seriously, everything they protest turns to gold. Look at Ellen and JC Penney. You cannot buy that kind of media and consumer love.

Their latest coup (if indeed I am correct) is getting the "gay wedding" issue of Archie to completely sell out, by demanding that Toys R Us pull it from their shelves.

I mean, here is a comic book franchise that lost its relevance to pop culture decades ago, when the characters were kidnapped by fundamentalist Al Hartley and turned into my generation's version of Chick Tracts.

Times sure have changed, and now the mainstream series embraces diverse sexuality. And this is there moment.

Here is the press release call-to-arms about the Archie issue:

Toys 'R' Us Selling Same-Sex Marriage 'Archie' Comics 

Select Toys 'R' Us stores are now selling 'Archie' comic books with a same-sex wedding displayed on the front cover. The front cover reads "Just Married" with two men marrying and one is wearing a service uniform. This comic book is being sold in select stores across the country. One example is the Queensbury, NY location in the upstate New York area.
Toys 'R' Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary. 

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry. 

TAKE ACTION 

Please send Toys 'R' Us an email letter requesting they remove all the same-sex "Just Married - Archie" comic books immediately from their shelves.

 Now, in case you want to start investing in the next brands to benefit from the OMM treatment, they are demanding to protest Clorox over the threesome implied in the hilarious new Liquid Plumr ad, and Disney/ABC over the "anti-Christian" TV program Good Christian Belles.