Every PD day at school (a school day when teachers do professional development sans students) I bring my son to the agency. As a result, he has grown up helping his dad make ads. Usually they're about environmental issues. And sometimes he comes up with the most marvellous ideas, like saving money on energy bills by having a tank full of electric eels generating electricity in your basement.
Wes Anderson, McCann Worldgroup and Sony took the amazing resource of unfettered childish imagination a step further when they produced a high-budget TV ad written and narrated by an 8-year-old actor from Long Island named Jake Ryan:
According to AdWeek, Wes Anderson discovered Jake and his magical concept after holding interview sessions in New York, Los Angeles and London, and asking more than 75 kids what they thought goes on inside Xperia phones.
As professional adult creatives, we can only dream of recapturing the absolutely wonderful and unexpected ideas kids have every day. (I guess that's why there are so many substance abuse issues in the industry.) After watching this, I'm starting to wonder if we should hire my little guy full-time.
Full credits at AdWeek.
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