Big corporations and social media is a volatile mix. McDonald's learned this the hard way this month when they
introduced a special hashtag (
#McDStories) on Twitter in an attempt to generate some free customer-generated social PR to go with
its new campaign.
The results, for anyone who spends time on Twitter, were predictable. It was a freaking dogpile.
And of course PETA got involved.
While there are ways to deal with this kind of backlash, McDonald's is just too big to give a community manager the power and training to fix it, and to hated to avoid messing it up anyway.
They should have stuck with hashbrowns.
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