The interest in, and controversy over, the Kony 2012 campaign by Invisible Children has kept social media busy over the past couple of weeks. Intended to increase international pressure to arrest the Ugandan warlord for crimes against humanity by creating a faux camaign"for" Kony, it racked up tens of millions of views in a short time.
It also drew attention to criticisms of the charity, such as claims it distorts the facts, misuses funds, and is homophobic. Plus, Ugandans themselves hated it. And then there was the bizarre arrest of the movement's intoxicated, masturbating, founder.
I've been avoiding blogging about Kony 2012 because I had nothing to add. But then my Facebook friend Kate h. posted this ridiculous pro-Kony video by Bree Olson:
Ms. Olson is an adult performer best known for her association with Charlie Sheen during his "Goddesses" phase.
In case you were unable to sit through more than a few seconds of the video, it features Ms. Olson writhing in various states of undress, interspersed with pictures of sad African child soldiers and title cards (with voiceover) that make the claim the her porno posturing to get attention for the cause is the same thing that Invisible Children did.
That's the old Machiavellian social marketing idea that anything that gets attention is a good thing. But I don't even buy this on that level. It's really a self-serving attempt by a quasi-celebrity to get some borrowed intertest from a phenomenally successful viral campaign.
So she's right: It's nice packaging (borrowed interest) on something (Bree Olson) that wouldn't be an inherently fascinating topic to many people otherwise.
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