Time cover features preschooler breastfeeding

Via BuzzFeed

So that was unexpected.

As the United States continues to struggle with the social and health issues around breastfeeding, Time Magazine decides to run a cover photo of a nursing three-year-old.

It's for a piece on attachment parenting, which we practice to some extent at our house (even though the boy weaned himself at about 20 months). I'm sure the picture is meant to shock some people who think breastfeeding a kid old enough to talk is weird or even perverse.

"Supermom" Jamie Lynne Grumet (the woman in the picture) told Huffington Post:

“When you think of breast-feeding, you think of mothers holding their children, which was impossible with some of these older kids. I liked the idea of having the kids standing up to underline the point that this was an uncommon situation.”

But hey — in the struggle to normalize natural baby feeding, such a prominent portrayal can only help.

My only question is, now that breastfeeding is considered "SFW" enough for the cover of Time, can Facebook stop calling it "obscene"?

See more photos from the shoot here.

What the hell is in this baby formula?

Copy says, "New! A natural solution that keeps your facial skin revitalized. A better sleep for your baby with Materna's Good Night infant formula."

Does it have Benadryl in it? Gravol? Morphine? According to this source, the secret ingredient is "special composition of carbohydrates, giving the baby a longer feeling of fullness."

What a terrible idea. Babies wake up and cry because they aren't really supposed to be left alone. (Think about it — in a state of nature, they'd be eaten by wolves.)

I understand that not everyone can or wants to breastfeed or cosleep. But an ad promoting a formula that keeps your inconvenient baby quiet so you can get your beauty sleep really irks me. It's playing to selfishness and vanity.

By JWT, Tel Aviv, Israel

Via Ads of The World