A much more clever cynical exploitation of breastfeeding to move product

That Oreo ad I posted last night is probably spec anyway, but on Ads of The World's (uncensored) Google+ posting of the campaign, Stefaan Galle shared this much more clever ad:

He describes it as an ad for online data back-up that reads, "Because nature also provides a backup."

Heh.

Strip Facebook

It's kind of like strip poker, but on Facebook. And only the woman strips. And it's a cynical and sexploitative marketing campaign.

Stussy is a Dutch fashion retailer that has found a whole new way to exploit its female models. Instead of presenting them nearly nude, it lets its potential Facebook fans undress a model wearing pretty much every stich of clothing in the store. For every so many new "Likes", she takes something off.

The Daily What reports:

“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”

Yes, Colin. You are such a fucking gentleman.

The trick is that you, oh horny Facebooker, do not get to see how much she has shed until you "like" it yourself. In the interest of science, I sacrificed by social media feminist dude cred. Here's what I got:

Thrilling. This is at 1,127 likes. I suppose she'll be defying Facebook's shockingly prudish anti-nudity rules at about three quarters of a million. (TDW also mentions a sticky little rule that states, "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion." Oops.)

Luckily, if you're curious you can "unlike" this lame stunt just as easily.

This post was mentioned on Adland.

Dutch model goes green for WWF. Literally.

"Nature. That's you."

Marc shared this lovely video, for WNF (Dutch World Wildlife Fund) on Osocio.

The model is the Netherlands' own Doutzen Kroes, a supermodel/actress who is one of the Victoria's Secret Angels. Marc added that the campaign, which is actually quite tasteful (even if it reminded me a little too much of "The Lonesome Death of Jordy Verrill" from Creepshow) generated tons of advance buzz because it was reported that Ms. Kroes did it in the nude.

With all the obsession these days about clear-cutting the bodily undergrowth, I suppose some of them might have been disappointed.

"Oh no! Not THERE!"

The ad is part of Dutch WWF's 50th anniversary campaign.

That's one powerful bra!

Marc shared a post from Adformatie, which showed this bus shelter campaign for push-up bras from HEMA, a Dutch retail chain:

Those of you who are very familiar with the weird and wild world of fashion are now exclaiming, "That's a man, man!!!"

And it is. Andrej Pejić is the androgynous European model of the moment.

Source

So, you see, the bra's so good, it made you ogle a dude's moob cleavage.


Credits:
Agency: Doom & Dickson
Concept: John de Vries, Rene Verbong
Art director: John de Vries
Account: Frieda Ulsamer de Waard, Karin van Dalen
Photographer: Wendelien Daan, Unit
Client: Rosa Arents, Caroline Turennout (HEMA)

Thanks to AdFreak and Copyranter for the linkbacks.