"A sexy, female friendly steakhouse" #FdAdFriday

I have no idea what that means.

Maybe I should watch all 60 seconds of the ad:



Nope. Still no idea.

Via Eater

A brand worth dying for?

Branding junk food as bad for you is a common trend these days, but a customer tucking in to a "Double Bypass Burger" coincidentally suffered a heart attack right in the Las Vegas restaurant.



According to Wikipedia,

The establishment is a hospital theme restaurant: waitresses ("nurses") take orders ("prescriptions") from the customers ("patients"). A tag is wrapped on the patient's wrist showing which foods they order and a "doctor" examines the "patients" with a stethoscope. The menu includes "Single", "Double", "Triple", and "Quadruple Bypass" hamburgers,[1] ranging from 8 to 32 ounces (230 to 910 g) of beef (up to about 8,000 calories), all-you-can-eat "Flatliner Fries" (cooked in pure lard), beer and tequila, and soft drinks such as "Jolt" and Mexican-bottled Coca-Cola made with real sugar.[2] Customers over 350 lb (160 kg) in weight eat for free if they weigh in with a doctor or nurse before each burger.

Eater  recognizes the possibility that this was a ("incredibly sad and evil") publicity stunt, and adds that the man is reported to have survived.

Owner "Doctor" Jon Basso told FOX5 he felt ‘horrible’ for the man.

“Tourists were taking photos of him as if it were some type of stunt,” Basso said. “Even with our own morbid sense of humor, we would never pull a stunt like that.”

(He added that there have been a “variety of incidents” at the restaurant, but this was the first full-scale coronary.)

Let's hope the staff get medical training along with their uniforms:

By the way, February is Heart Month.

Hello Hooters #vday

Remember when Burger King and CP+B got in trouble for sexualizing Spongebob Squarepants in a kiddie promotion? Apparently that would have been fine in Japan, where Hooters is Using Hello Kitty in a "sexy" Valentine's Day dessert promotion.

Via Eater

Oh well, I guess that poor cartoon cat has been through worse humiliations.

Engagement pizza comes with a ring, flowers, limo and fireworks*

*horrified girlfriend not included

Eater put me on to this publicity stunt of a Valentine's Day offer by none other than the chain restaurant known colloquially as "Pizza Slut":

Here's a close-up:

I love how the $10 pizza is additional to the $10K in swag. (Including a brand-appropriate red gem in the ring.)

Eater also quotes the press release:

“Would you like a proposal with your order?” Starting today, consumers visiting PizzaHut.com can answer “yes” to that question and purchase the $10 Dinner Box Proposal Package, an epic collection of proposal goodies inspired by the new $10 Dinner Box on the Pizza Hut menu. Pizza Hut is offering only 10 of the exclusive packages just in time for Valentine’s Day at a cost of $10,010 each. The $10 Dinner Box Proposal Package includes a ruby engagement ring, limo service, flowers, fireworks show, photographer, videographer and of course, most importantly, the mouth-watering new $10 Dinner Box. 

Fitting all of these amazing items into one package echoes the feat pulled off inside the new Pizza Hut $10 Dinner Box, which includes a medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup in one box for only $10. 

“If we’re able to fit pizza, breadsticks and dessert into one box for only $10, why stop there?” asked Kurt Kane, Pizza Hut CMO. “Our customers want the best of everything, from their food to memorable life experiences. So we decided to make one of those experiences – the marriage proposal – second-to-none and offer it at PizzaHut.com right alongside the new $10 Dinner Box.” 

With only 10 packages being offered at PizzaHut.com, those looking to pop the question in a unique way need to act fast. c. Here’s a closer look inside the $10 Dinner Box Proposal Package. 

Ruby Engagement Ring: a stunning ruby stone flanked by shimmering diamonds
Limo Service: pick up your sweetheart in style before popping the question
Flowers: no proposal is complete without a spectacular bouquet of her favorite flowers
Fireworks: a perfectly-timed fireworks display will vault this proposal into the record books
Photographer: photos taken of the happy couple before, during and after the moment
Videographer: capturing video of the moment she says “yes”
$10 Dinner Box: hands-down the most vital, and appetizing, piece of the package

It's a cute little stunt. Although paying ten grand to help a crappy pizza chain generate PR is probably not the way I would have wanted to start my marriage.