Tampilkan postingan dengan label advertising. Tampilkan semua postingan
Tampilkan postingan dengan label advertising. Tampilkan semua postingan

Kamis, 10 Mei 2012

"Depressed Copywriter" is actually hilarious

It's a new advertising Tumblr. And some of the posts are depressingly funny:









It's like he or she is posting from inside every burnt out Copywriter's poundingly hung over mind.

Check out the whole psychological mess here.

Via Copyranter

Rabu, 21 Maret 2012

More faux-retro ads than you can shake a martini at



To celebrate the long-awaited return of Mad Men this Sunday, Newsweek yesterday launched a special issue with a retro design.

The best part, for many lucky modern admen and adwomen, was the invitation to submit special '60s-style ads for the occasion.

Some are better than others. All must have been so much fun to do.

Totally classic.

Great integration with current campaign.

Maybe a little too authentic.

I don't quite buy it. The models are all wrong.

Retro design done right.

Looks like 1990s faux vintage.

Cute.

The photo treatment could have been more authentic.

Dig the long copy.

Nicely done, with the Lyndon Johnson reference.

Too obvious for me.

Pretty authentic, but boring.

In the spirit, without being too silly.

Meh.

Captures our idea of the time.

A true classic.

The SPAM must have gone bad to make that happen.

Much better trippy design.

Cool.

Nice self-parody of their campaign.

What do you think?

All ad visuals via Fast To Create.

Rabu, 29 Februari 2012

I'm sorry, but Banksy's ad rant is tiresome

My brother David shared this from This Isn't Happiness:

You can also see the text better here.

I can understand why people feel imposed upon by outdoor advertising, but it is hardly something new. Look at the sides of old buildings — in the late 1800s and early 1900s, advertisers posted their message on anything that didn't move.

Like many other modern consumers, I've learned to tune out the majority of advertising messages hurled at me from every corner, broadcast, and electronic interaction I happen upon. As an adman, I count on this numbness as I try to find new ways to get attention, gain permission, and inspire sharing among more sophisticated audiences.

But this anti-capitalism, anger and anarchy is tiresome to me. An ad is not "a rock someone just threw at your head" — in most cases it is just another piece of banal visual pollution in the urban environment. Somebody paid somebody else to create a message, then paid yet someone else to post it on their property. It's all within the law, as long as they follow guidelines for hate speech, etc.

If you want to see better standards for advertising, you need to take a more active role as a consumer — organizing to reward brands that contribute something positive to your life, and shutting out the ones that irk you. It sounds idealistic, but it's all we've got. That's why I spend so much time deconstructing and trashing what I see as irresponsible advertising on this blog. I think and expect that our industry can do much better.

You could also lobby local politicians to reduce the number of ad placement opportunities on public land. We already have that here in Ottawa. But I actually miss seeing some of the more interesting billboards that go up in Montreal and Toronto.

Revolutionaries are a necessary part of social change. And I know that offensive ads can and will get vandalized by Adbusters and their ilk (and sometimes I find it extremely funny!)

But there is a difference between taking an action that is civilly disobedient, being prepared for the legal consequences if you are caught, and claiming a moral right or even imperative to do so. The former is revolutionary. The latter, in my humble opinion, is just deluded and arrogant.

I still enjoy his art, though. As long as it's not on the side of my house.

Kamis, 26 Januari 2012

Real-life ad blockers strike Stockholm subway



A Swedish activist group posted this video of their shenanigans in the Stockholm subway, removing all ads from a train car and a station.



While I can appreciate a good civil disobedience, and I agree it's nice to have a little break from ad overload, the stunt is pretty obnoxious to anyone involved in public transit.


The group is quoted in Animal NY:

“Public transport is nothing you can compromise about. It is a vital part of the urban nervous system and is a public matter, a premise for the city’s economical and social life to function. The fact that public transport is too expensive is both a structural issue as well as a reality for individual people. It is not fair that a millionaire and an unemployed person has to pay as much for public transport. With tax-paid, fare-free, public transport everyone pays according to how much they can pay.”

I would love for buses, trains, etc. to be able to be fare- and ad-free too. That would be awesome. Seriously. But if even a country like Sweden has to supplement taxpayer funding by collecting fare and selling ad space, you can be pretty sure that is not happening in any capitalist country anytime soon.

I get it. They're anarchists. Me, I just want to be able to take the bus to work. And as a rider, I have a feeling any social action that costs the transit system revenue is going to end up coming out of my pocket.

But hey, have fun sticking it to all the wrong people.


And is this not also an ad?