Kraft's "mixed race" snack ad is all kinds of wrong #FdAdFriday

I'll let Bradley Koch from Sociological Images take it from here:

"The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children."

Yeah, what he said.

And Kraft just keeps going and going with the awkward and inappropriately racialized gags.









WTF?

Creepy anthropomorphic animals sell energy drinks #FdAdFriday

At first, I thought I was watching one of those awful Star Wars prequels. But it's an ad for some "liquid water enhancer" (AKA, sugary syrup full of stimulants) produced by Kraft.



The pitch:

"Welcome to the Watering Hole. It's just your typical neighborhood hangout, if your neighborhood is full of crocodiles, giraffes, ostriches, and overly amorous lorises who like to shake things up."

The "male" one is even weirder:



"Dirty Hyena"? What exactly do they mean by that?

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