"A Stretchy Hand" — new sticky viral from Coca-Cola

Go ahead. Do it! Go to astretchyhand.com and tell me you didn't waste a good five minutes (or more) on that sticky little thing.

(That's what she said.)

Breasts exploited in the name of cancer (again) #FdAdFriday

The technology is interesting, if it actually works as intended.

Poster before thermoactivation.

"Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’"

Poster thermoactivated.

While cause marketers like "Coppafeel,"  "Feel Your Boobies" and "Self Chec" promote self-screening for lumps in humorous and playfully sexy ways, this one seems more lecherous and objectifying. (Even though the creative team of Tereza Sverakova, Lauren van Aswegen and Igor Paleta seems to include at least one women.) And I don't know what it's like on the streets of Prague, but I wouldn't want to be seen feeling up a poster in public. Especially not a cancer campaign.

Ummm... what "thermoactivated" that line below the hands?

Let's hope this ad wasn't literally "F'd"...

Campaign by Leagas Delaney Prague, Czech Republic
Via I Believe in Advertising

OB apologizes to me personally, gives me a tampon coupon

Awww, thanks guys. You really shouldn't have.

According to Jezebel, this is a campaign by OB to try to win back customers in Canada after a supply disruption took the tiny tampons off the market last year. Jez comments, "For some reason, O.B. is only apologizing to Canadians at the moment" — well, duh! Effusive apology is such a Canadian thing to do.

And this is totally over the top. You enter your name in their interactive site, and this mopey man sings the hygienic product's apology to you as your name is tattooed on his arm, written in rose petals, and spread across the sky.

I'm touched, really. Deep in my... umm... where do you put those things again?