PETA trolls the Miami Marlins

Now, this is the kind of PETA I'd like to see more of:

The above is a mock-up of a sponsored paving stone that PETA put into the promenade of the Miami Marlins new ballpark.

The slogan is actually an acrostic that reads: F I S H I N G H U R T S (dot) C O M.

I'm not a PETA fan, and I like to go fishing. But I appreciate a good prank. Plus, it's very appropriate for Easter, since acrostics were a popular code among early Christians.

It may not be effective social marketing, putting a hidden message out, but the earned media around it should garner a few extra clicks.

At least no humans were abused in this one.

Fishing Lure or Sex Toy?

The funny thing about branding is what it tells you about the target market. In the case of fishing gear, that market includes some rather unsophisticated guys who use a lot of sexualized language and imagery when discussing their favourite sport. The result is brand names that sound... well... dirty.

Click the list of brand names below to see pictures of the products they promote. But before you click, try to guess if it's a lure or a sex toy. You might be surprised.

(And, it should go without saying, that the sex toy images may not be appropriate for the workplace, library, or a computer you share with your mom.)

Atomic Teaser

Thriller

Invader

Black Fury

Slurpies Flippin' Tube

Dardevle

Dominator

Doc Johnson

Magnum

French Hook

Wow No. 3

Giant Thunderstick

Booty Call

Slab Daddy

Vibratex

Swedish Pimple

Mud Bug

Heddon Torpedo

Wally Diver

Double Dawg

Big Teaze

Hustler Escort Series

12" Titan Tube