Durex ads: Faked for your pleasure?

Update: According to Copyranter, these ads are apparently "real" abominations created by Buzzman.fr. Not that it makes them any less vile. (Although it's odd that they're not on Buzzman's Facebook Page.)

These fake "edgy" ads are getting really tiresome.



This one, from Illegal Advertising, uses a cheap sight gag with batter to make a naughty bukkake reference. (If you don't know what that is, don't look it up. You've been warned.)

It's not so much the making of these spec pieces that bugs me so much as they'll be passed around as real.

But hey — if you're into this kind of humour, here are two more from the same YouTube Channel:





(Post picked up by Copyranter on Buzzfeed)

The Durex ad that I didn't need to see on World AIDS Day

Today is World AIDS Day. And while many great attempts have been made by social marketers to get people to practice safer sex, the sexual transmission of HIV continues at a worrying pace.

The biggest barrier is that fact that nobody really likes condom sex better than bare sex. "Shower in a raincoat," etc. It will always be seen as a sensory compromise, even if it can improve length of performance or allow a more relaxed response by offering peace of mind.

And even the condom manufacturers know it:

This ad was featured today in Photoshop Disasters, because of the badly altered hand, but I found the concept itself gave me pause.

So, apparently, did @sidgestion, who Tweeted another version of the ad with the comment, "you can leave her pleasantly puzzled - do I need to get an abortion?"

Indeed, the ad seems wrong on so many levels. That a woman would muse about whether her partner used a condom or not brings up all kinds of questions about sexual health, consent, and plain old respect in the bedroom. It implies that she really would rather you forwent the Jimmy cap and jumped in au naturel, no matter what she has said to the contrary. In some ways, this is as bad as "no means yes".

Yeah, yeah, I know. It's just a stupid ad. But in a world where some men would rather have their foreskins cut off than wear a condom, I don't think it's helping the cause any.