Sad Croc Monster will haunt your nightmares

We were picking up new shoes for our son at Kiddie Cobbler when I noticed this awful beast out of the
corner of my eye. As soon as I stopped shitting my pants in sheer horror, I wondered why the hell any person in Crocs' marketing department would think this awful thing would create any kind of positive brand association with children. That is, unless the brand promise is "I'm going to eat your face when you fall asleep, if you even sleep again."

There is a certain pathos to the horrible creature, however, similar to Frankenstein's monster. So I submitted it to Meme Generator:

We'll see what the internet thinks.