Kate Moss ad sends four to hospital #FdAdFriday

And it wasn't for anorexia nervosa. Or even too much partying.

E! reports that four London pedestrians were hospitalized Wednesday when the hoarding on which a poster of the famously waifish supermodel collapsed on a busy shopping thoroughfare.

The newly-married Kate Moss has recently signed on as the face of Mango, and this ad was part of a series shot by Terry Richardson.


One fashion victim suffered a possible back injury, while the rest sustained minor injuries.

Thanks to reader Mark B. for the tip.