Bareface talent agency, in Dubai, United Arab Emirates, has chosen a weird way to promote its services. These ads, by Livingroom, appeared on Ads of The World over the weekend, and I'm still bothered enough by them to post here.
Yes, I get the idea of the models being pulled every which way by fashion industry objects as representing being "in demand". But this is the freaking UAE. Women are already treated like chattel there. Accordig to Amnesty, "women in the United Arab Emirates continue to suffer the impact of discriminatory laws and practices which affect most aspectsof their life, including marriage and the choice of marriage partner, dissolution of marriage and child custody, and inheritance." Not to mention the threat of being arrested for adultery if they are victims of rape.
Not to mention the danger of foreign models being scammed and abused by unscrupulous recruiters. Or trafficked into prostitution.
So why have the models looking like they are being strangled? Even if unintentionally violent, these images are really not the best way to promote a more westernized fashion industry.
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